The consumer society is all of us, since we often consume without real needs we just do it to satisfy needs that we invent them by simulating insecurity, or simply become fashionable for the pleasure of eating to feel good.

Often our consumption has to do with the reference groups since for wanting to belong to these, we consume things that can make us feel identified with them, these reference groups are infinite and that each person has their own ways of thinking, thus every day new groups appear reference.

Our need for innovation is another of the constants for which we are a consumer society, and that because of the ability to imagine and create new things that humans possess, continually force the market and industry to create new things for meet our "perceived needs."

All this added to our own ego, and our imaginary needs have led us to become a "consumer society" which unreasonably consumed and unlimited.

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